Massive CPC Drops Across Google AdSense Publishers

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Over the past 48 hours, there has been a spike in complaints around Google AdSense showing huge CPC, cost per click, declines after August 5th. There is a thread at WebmasterWorld and Google AdSense Help and a bunch of chatter on Twitter around this drop.

Many are saying they are seeing a 50 to 70% drop in their cost per clicks they are getting on the ads on their web sites. Google has not commented or replied to any of the complaints on social media yet.

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