NEW DELHI: Domestic smartphone maker Micromax has launched its 4G enabled feature phone in association with state run telecom operator BSNL. Dubbed Bharat 1, the device will go on sale starting October 20 and is priced at Rs 2,200. With the collaboration of Micromax and BSNL, users will be able to enjoy unlimited calls and data at Rs 97 per month.
Designed mainly for customers in rural India, the phone offers support for 22 Indian languages. Bharat 1 comes with a 2.4-inch QVGA display and is powered by a Qualcomm Snapdragon 205 processor. The feature phone is backed by a 2000mAh battery, 512MB RAM and 4GB internal storage. The 4G VoLTE enabled phone also comes with a 2MP rear and VGA selfie camera and dual SIM functionality. The phone comes pre-loaded with Micromax entertainment apps.
Commenting on the launch, Rahul Sharma, Co-founder Micromax said, “BSNL is one of the major service providers in the country and has a vast reach and network that spreads across every nook & corner of the country. Both Micromax and BSNL have been working with an aim to bring the next wave of unconnected users on the Internet. We will now take this vision forward with Bharat-1 and create a compelling proposition for the users that is a first in the category.”
Anupam Srivastava, CMD, BSNL added, “We are proud that we are partnering with Micromax, a home-grown player which has been a key player in India’s growth journey and has contributed more than 150 million mobile users and this number is ever increasing. Connecting the last mile- to the Internet and relevant information – is an important part of the strategy for both BSNL and Micromax. We are confident that Bharat-1 will help millions of users experience the data and calling experience like never before.”
The phone will compete against the recently launched Airtel and Karbonn smartphone and the JioPhone from Reliance Jio.