Ahead of a new Channel 4 documentary, emotional TV host Davina McCall recalls her horror when she witnessed the Big Brother racism row involving Jade Goody – and how she knew the reality TV star’s life was “ruined forever” even before she left the show
Emotional TV host Davina McCall has recalled her horror when she witnessed the Big Brother racism row involving Jade Goody – and how she knew the reality TV star’s life was “ruined forever” even before she left the show.
A new three-part documentary series starting this week will look at the life of Jade ten years after her death from cervical cancer.
She became the first reality TV star to earn a million pounds before returning to the Big Brother house for a celebrity version of the show.
But on her second appearance she clashed with Bollywood star Shilpa Shetty and dubbed her ‘Shilpa Poppodom’ and alongside S Club 7’s Jo O’Meara and Danielle Lloyd also bullied the actress, leading to over 50,000 complaints.
Davina knew things would never be the same for Jade Goody after her Big Brother eviction
Davina interviews Jade Goody after her eviction from the Big Brother House
Looking back on the show and how keen people were to enter, former host Davina said: “It is not easy in there. The producers’ chat to potential housemates was ‘don’t do it – don’t go into Big Brother.
“It’s going to ruin your life, it’s going to ruin all of your friends lives it’s definitely going to ruin your family’s life’.
“But people wanted to be in there so much, they’d be like, ‘yeah yeah yeah, ruin my life, yeah…where do I sign?’.”
Referring to Jade’s second appearance and looking close to tears, she added: “Jade was going into that house as the nation’s sweetheart. We were excited about that. And I couldn’t wait to see what she brought.
“But I remember almost immediately thinking this is a bad combo.
“It’s like three British young girls all coming together, and then forming a gang basically. It started to be bullying and I was like ‘man you are careering off the tracks you are so going in the wrong direction’.”