BJP president Nitin Nabin has asked people to light a diya at home on September 17 as the party begins a month-long “Seva Sankalp Abhiyan.”
The Bharatiya Janata Party has launched a public campaign to mark Prime Minister Narendra Modi’s 76th birthday, asking people to light an “Aashirwad Ka Diya” at their homes on September 17.
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BJP president Nitin Nabin made the appeal in a video message, asking people to light the lamp between 6 pm and 7 am on September 17 as a gesture wishing Modi long life, good health and continued success.
The initiative is part of the BJP’s broader “Seva Sankalp Abhiyan”, a month-long programme planned around the Prime Minister’s birthday.
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What Is the ‘Aashirwad Ka Diya’ Campaign?
Under the campaign, the BJP is encouraging people to light a diya at home on Modi’s birthday.
Nabin appealed to citizens to participate in the initiative and described it as an expression of their blessings and goodwill towards the Prime Minister.
The campaign is being positioned by the BJP as a public-participation activity alongside a wider series of programmes planned during the month.
BJP Highlights Modi’s Political Journey
In his message, Nabin credited Modi’s leadership since 2014 with what he described as major changes across the country.
He said India has been moving towards the goal of becoming a developed nation by 2047, presenting the Prime Minister’s tenure as part of that broader national objective.
The BJP president also highlighted Modi’s political longevity. According to the party, the month-long programme will coincide with the completion of 25 years of Modi’s uninterrupted tenure as a head of government, including his years as Gujarat chief minister.
Month-Long ‘Seva Sankalp Abhiyan’
The BJP has planned a series of activities under the Seva Sankalp Abhiyan rather than limiting the celebrations to Modi’s birthday.
According to the party, the programme will focus on:
- Greater public participation
- Expanding the reach of welfare initiatives
- Youth engagement
- Community-oriented activities
The campaign reflects the BJP’s emphasis on connecting Modi’s birthday celebrations with public-service programmes.
Nabin Praises Modi’s Governance
Nabin said the principle of serving people as a way of serving the nation has been central to Modi’s public life.
He argued that the Prime Minister took charge of the country during a challenging period and subsequently introduced a range of policies and programmes.
The BJP president also praised Modi’s handling of major challenges, including the COVID-19 pandemic, Naxalism and terrorism.
He additionally pointed to government initiatives aimed at young people, women and other sections of society.
These comments form part of the BJP’s broader narrative around Modi’s tenure and its assessment of his government’s record.
When Should People Light the ‘Aashirwad Ka Diya’?
According to Nabin’s appeal, people are being asked to light the diya on September 17, Modi’s birthday.
The suggested period is:
Date: September 17
Time: Between 6 pm and 7 am
The BJP has invited people to participate from their homes as part of the campaign.
Why the BJP Is Marking Modi’s Birthday With a Month-Long Campaign
The BJP’s celebrations extend beyond Modi’s birthday because the party is also highlighting his long tenure in public office.
The Seva Sankalp Abhiyan is intended to combine birthday-related activities with welfare, youth-focused and public-participation initiatives.
For the BJP, the campaign provides an opportunity to showcase its government’s policies while mobilising supporters and the wider public around the Prime Minister’s birthday.
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The Bottom Line
The BJP has appealed to people across the country to participate in its “Aashirwad Ka Diya” campaign on September 17, marking Prime Minister Narendra Modi’s 76th birthday.
The initiative is part of the party’s month-long Seva Sankalp Abhiyan, which is expected to feature programmes focused on public participation, welfare outreach and youth engagement.
BJP president Nitin Nabin has framed the diya-lighting initiative as a way for people to wish Modi long life, good health and continued success.
Frequently Asked Questions
What is ‘Aashirwad Ka Diya’?
“Aashirwad Ka Diya” is a BJP campaign encouraging people to light a diya at home on Prime Minister Narendra Modi’s birthday as a gesture of goodwill and blessings.
When is PM Modi’s birthday?
Prime Minister Narendra Modi’s birthday is on September 17.
When should people light the diya?
According to the BJP’s appeal, people are being encouraged to light the diya between 6 pm on September 17 and 7 am.
What is the Seva Sankalp Abhiyan?
It is a month-long BJP programme being organised around Modi’s birthday, with activities focused on public participation, welfare outreach and youth engagement.
Who announced the Aashirwad Ka Diya appeal?
BJP president Nitin Nabin made the appeal in a video message.
Why is the BJP organising the campaign?
The campaign is being organised to mark Modi’s birthday and highlight his tenure in public office, along with the BJP’s welfare and public-service initiatives.
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