RuPay has signed a year-long partnership deal with BookMyShow, which will give RuPay card holders a lot of benefits in the big events happening in the country. Now they will get special offers like pre-sale of tickets, food offers, merchandise, lounge access. Know the full details.
BookmyShow: If you are a fan of music concerts, festivals or big live events, then there is good news for you. RuPay, the card payment network of National Payments Corporation of India (NPCI), has entered into a one-year partnership with BookMyShow and its parent company Bigtree Entertainment. This means that the fun of live entertainment is going to be doubled for those paying with RuPay card.
Where will you get the benefit?
Under this partnership, RuPay users will get special benefits at some of India’s biggest live events like Sunburn 2025, Lollapalooza India 2026, and Bandland 2026. These include:
- Early pre-sale access to ticket bookings
- Special ticketing zones
- Offers on food and drinks
- Exclusive merchandise privileges
- Fast-lane entry for top-ups
- Lounge access at select venues
How will it be beneficial and easy
BookMyShow will highlight RuPay at every important place on its digital platform, such as the homepage, payment page and the post-transaction screen. This will make it easier for users to get information about RuPay offers and make payments hassle-free.
What did NPCI and Book My Show say?
According to an NPCI spokesperson, today’s digital-first youth are not just interested in buying tickets, but in enjoying the whole experience. Through this partnership, RuPay is trying to give them a combo of ease and exclusive benefits with access. Book My Show says that live entertainment is changing rapidly in India. People now want personalized and immersive experiences, not just shows. Together with RuPay, they want to make it easier and more fun.
If you go to music festivals, concerts and big events, then RuPay card can work for you not just as a payment method, but as a VIP pass.


