Justin Bieber’s appearance at the Grammys, donning boxers, garnered widespread praise, and his vocals garnered praise. It marked his live comeback.
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Justin Bieber performed on the Grammys stage on Sunday night for the first time since 2022. He performed “Yukon,” the second single from his seventh studio album, Swag. The performance was simple in many ways. Justin wore light blue silk boxers and black socks from his own brand, Skylrk. He also held a purple electric guitar, which he softly strummed. He sang alone under a spotlight.
The song was nominated for Best R&B Performance, but the award went to Kehlani’s hit “Folded” in the pre-broadcast. Despite this, this is considered Justin’s return to live performance. His big comeback will be in April, when he appears as a headliner at Coachella. The Swag album is also nominated for several major awards tonight, including Album of the Year.
Before the release of Swag last year, Justin was busy launching his other clothing brand, Skylrk. The brand includes products like colorful sweats, sunglasses, and slide sandals. In January, the brand also launched underwear, and his Grammys performance brought him significant publicity.
Justin’s wife, Hailey Bieber, was watching him in the audience during the Grammys. She wore a stylish black Alaïa dress. She usually appears at major events as a Saint Laurent brand ambassador, so some thought this was an opportunity to showcase the lyrics of “Yukon” that mention Yves Saint Laurent. If that were the case, it could have made their brand moment even more special.
Fans reacted to Justin Bieber’s performance
While Hailey Bieber smiled and watched Justin, fans’ reactions on social media were varied. Many praised Justin’s voice, but others expressed surprise at his outfit.
One user wrote, “Justin was just in his underwear and socks, but his voice was amazing.” Another tweeted, “Performing at the Grammys for the first time since 2022 and taking the stage in his underwear, interesting.”
Some fans admitted they didn’t even notice his clothes. One wrote, “I was so excited to hear Justin sing that I thought he was wearing shorts, then realized they were boxers. Whatever makes him comfortable.” Another asked, “Why is Justin Bieber in his underwear?”
One fan tweeted, “Justin Bieber has lived out my biggest fear: performing in underwear.” Another asked, “Is Justin okay? Why is he on stage in silk underwear?”
