Instagram New Update: Instagram has made a major change to better distribute content on its platform. Now, using multiple hashtags in Reels and regular posts will no longer be beneficial.
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Instagram New Update: Instagram has made a major change to better distribute content on its platform. Using multiple hashtags in Reels and regular posts will no longer be beneficial. The Meta-owned social media platform has clarified that a maximum of 5 hashtags can now be used in any Reel or post.
Why was the hashtag limit imposed?
Instagram says that using too many and useless hashtags weakens content performance rather than improving it. According to the company, using fewer, appropriate, and relevant hashtags not only improves reach but also provides a better user experience. This decision was made to prevent the misuse of hashtags.
How many hashtags were previously allowed?
The hashtag feature on Instagram was introduced in 2011 with the aim of helping posts find a place in topic-based searches, trending lists, and algorithmic recommendations. Until now, users could add up to 30 hashtags to a post, but now this feature has been limited.
Instagram’s New Advice for Creators
Instagram’s Creators account has stated that from now on, only 5 hashtags will be allowed in Reels and posts. The company advises creators to carefully choose hashtags that are directly related to their content. For example, beauty creators should use hashtags within the beauty category to ensure their content reaches the right audience.
Why avoid general hashtags?
Instagram has clarified that common and overused hashtags like #reels and #explore don’t help push content to the Explore page. In fact, in many cases, they can even harm post performance.
Testing has already been done
Earlier reports claimed that Instagram was testing a limit of only three hashtags for some users. A notification was also displayed when adding hashtags, stating that only three hashtags could be used.
Now, instead of using too many hashtags to achieve growth on Instagram, choosing fewer and more specific hashtags with the right audience in mind will be considered the best strategy.
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