Now most of the films are being released on OTT. Many film makers are using the OTT platform in compulsion, while some makers are making films keeping OTT in mind.
Because of Corona, a lot has changed around the world, even the way of watching cinema. Where earlier people used to go to the cinema hall and see the film on the big screen, now that era has changed. The audience going to theaters is watching movies on the phone or the TV of their home. The method of film release has also changed, movies are being released on the online platform. Now the style of watching movies has changed.
Also, the content of films has also been affected, where the first three hours of the film was entertaining the audience, now several hours of web series are winning the hearts of the people. Simply put, a lot has changed from the content of the film to the platform to release the film. In such a situation, the question arises whether the film producers are benefiting from OTT or they are releasing films here under compulsion. Know the difference between the release of a film in theater and OTT…
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Which platform earns more?
Now most of the films are being released on OTT. Many film makers are using the OTT platform in compulsion, while some makers are making films keeping OTT in mind. If we talk about the benefits of these platforms, then there is more money in the release of a film on the theater. Film distributor, film analyst and multiplex Honor Raj Bansal told TV9 that if a film does well then it earns more than film theaters.
Where is the film easy to release?
By the way, if you talk about the film release, it is easy to release the film on OTT. In this, filmmakers have to do only one contract and the film is released all over the country. On releasing the film in theaters, one has to talk to distributors etc. and slot, time also has to be taken care of. At the same time, many types of contracts have to be done even if multiplexes are not.
How does the film release on OTT?
To release the film on Ototi, for this, first you have to talk to the management of the application. After this a contract is signed and the deal is finalized at one time. Raj Bansal says that releasing a film on OTT gets money not on the basis of views but on the basis of contract. Hence earning is limited here. He says that theaters have not started opening yet, till then films are not released on OTT. After theaters release, OTT’s business will be affected.
How do theaters earn?
In theaters, the release of the film is decided on the basis of tickets. A part of this goes to the filmmakers and there are different rules for releasing the film. According to Raj Bansal, the method of releasing a film is different in every state and is contracted according to the rules of every state. After this, the film is released after deducting all taxes, part of the distributors.
OTT business growing rapidly
According to the report of PWC Global Entertainment and Media Outlook, Ototi’s market was 4464 crores in 2018 and will now be 11976 crores in 2023. At the same time, it is equal to 11500 crores which was the market of cinema in 2019. In India, about 5-6 platforms including Netflix and Amazon Prime are more hits and the number of users on them is quite high. The reason for the lockdown was that more time was spent on OTT, due to which the Ed adhesions also doubled in April.
